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Showing posts from July, 2023

Music Video introduction blog task

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This week's work requires  Media  Factsheet #69: Music Video . You'll need to log in to Google using your Greenford Google account to access this.  Read the factsheet and answer the following 10 questions: 1) What is the purpose of a music video? - To promote music video 2) How has the digital age changed the production and distribution of music videos? The digital age has revolutionized the production and distribution of music videos by making them more accessible, cost-effective to create, and widely disseminated through online platforms and social media. 3) Which three major record labels are behind VEVO? What is VEVO and why was it created? Abu Dhabi Media, Universal Music Group, and Sony Music Entertainment. A website dedicated to hosting music videos is called Vevo. In the UK, Vevo's content is syndicated to Youtube, where Google and Youtube profit from advertising by sending people to the official music videos rather than those posted by a third party. 4) What are th

Postcolonial theory: blog tasks

Wider reading on race and Old Town Road Read  this W Magazine deep dive on the Yeehaw agenda  and answer the following questions:  1) What are the visual cues the article lists as linked to the western genre?  - There are black people in western/cowboy clothing  2) How did the Yeehaw agenda come about?  The Yeehaw Agenda is a social and cultural movement that emerged in the late 2010s and early 2020s to celebrate and reclaim Black cowboys and Western aesthetics. It seeks to challenge the historical erasure of Black contributions to cowboy culture and disrupt the traditionally white-dominated narratives of the Western genre. Popularized on social media, particularly Twitter, Instagram, and TikTok, the Yeehaw Agenda highlights Black individuals embracing cowboy fashion and Western-themed performances, promoting a more inclusive and diverse representation of Western culture. Musicians like Lil Nas X, with his hit "Old Town Road," further contributed to the movement by fusing hip

TV index: Capital & Deutschland 83

1) Introduction to TV Drama 2) Capital: CSP case study and analysis 3) Capital: Marxism and Hegemony 4) Deutschland 83: CSP case study and analysis 5) Postmodernism and Deutschland 83 6) TV: Industry contexts

Marxism & hegemony: blog tasks

Task 1: Mail Online review of Capital 1) Re-read the  Mail Online review of  Capital . Why does it suggest that  Capital  features a left-wing ideology? It views immigration positively in which mentions that the hardest worker on the street was an immigrant , mentions that the Polish builder had a heart of gold and that his Hungarian girlfriend was as trustworthy as Mother Teresa; this demonstrates that the majority of characters that have a positive influence on immigration are those who came to London in search of a better life. 2) Choose  three  quotes from the review that are particularly critical of  Capital  and paste them into your blogpost. Do you agree with the criticisms? Why? -  Maybe that’s one more thing to be added to the list of politically incorrect crimes -  Everything British came in for a dose of loathing -  The hardest worker on the street was an illegal immigrant 3) What scenes or characters from  Capital  could be read as promoting left-wing ideology? - Quintina 

The Specials - Ghost Town: Blog tasks

Background and historical contexts Read  this excellent analysis from The Conversation website of the impact Ghost Town had both musically and visually . Answer the following questions 1)  Why does the writer link the song to cinematic soundtracks and music hall tradition? Starting with a Hammond organ’s six ascending notes before a mournful flute solo, it paints a bleak aural and lyrical landscape. Written in E♭, more attuned to “mood music”, with nods to cinematic soundtracks and music hall tradition, it reflects and engenders anxiety. 2) What subcultures did 2 Tone emerge from in the late 1970s? 2 Tone had emerged stylistically from the  Mod and Punk subcultures  and its musical roots and the people in it, audiences and bands, were both black and white.  3) What social contexts are discussed regarding the UK in 1981? England was hit by recession and away from rural Skinhead nights,  riots  were breaking out across its urban areas. Deprived, forgotten, run down and angry, these were

Postmodernism in music video: blog tasks

Media Magazine Theory Drop - Postmodernism Create a new blog post called 'Postmodernism in music video: blog tasks'. Read ‘The Theory Drop: Postmodernism’ in MM66  (p26). You'll  find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. Answer the following questions: 1) How does the article define postmodernism in the first page of the article? If modernism is beginning to question authority, then postmodernism is making fun of authority to its face. Postmodernism takes this concept of questioning traditional structures, representations and expectations and pushes things a step further. 2) What did media theorist and Semiotician Roland Barthes suggest in his essay ' The Death of the Author '? The Death of the Author is the next step after Nietzsche’s ‘God is dead’ statement and with it comes a need to test the boundaries of what a text is. 3) What is metatextuality? Metatextuality is where a text draws attention to the